Who I Am

About Lorena

After working in the Marketing field, I decided I'd rather use my passion and creative side for education and training to design effective learning experiences.

With 15 years of experience across Marketing, International Trade, Finance, and Education — including over 4 years in banking — I bring a well-rounded perspective to instructional design. This background helps me understand diverse audiences and create learning experiences that are relevant, impactful, and deliver positive results for the organization.

What I Do

Working closely with end users has allowed me to develop a strong sense of empathy — essential for crafting solutions tailored to their specific needs. As I began creating training materials, I discovered a passion for combining project management and technical skills with adult learning theory.

Today I help organizations design exceptional learning experiences — online courses, microlearning, simulations, or job aids — always focused on experiences learners love and that drive tangible results.

Lorena Bernal reading a learning experience design book

Core Skills

Instructional DesignArticulate 360Rise 360StorylineADDIESAMGagné's 9 EventsKirkpatrick ModelAdult LearningProject ManagementFigmaLMS AdministrationBilingualism (EN/FR)AI PromptingGenerative AI

Languages

  • EnglishFull professional proficiency
  • FrenchFull professional proficiency
  • SpanishNative / bilingual proficiency